Inbound Marketing
Primary/Secondary Market Research
Market Segmentation Analysis
Competitive Analysis
Customer/Product Requirements
Product Differentiation – Defining Your Unique Value Proposition
Outbound Marketing
Public, Media and Analysts Relations Strategy Development /Implementation
Collateral/presentations/sales tool development
Customer Interviewing/Surveying
Conference/Trade Show Participation
Strategic Marketing
Market position assessment
Marketing strategy development
Marketing plan development, review
High-level positioning, messaging
Product Marketing
Market requirement analysis
Product positioning, messaging
New product features definition
Product launch planning, execution
Sales Readiness
Competitive analysis
Web content, product briefs, white papers, technical and business sales presentations
Customer interviews, case studies
Market Research
Tailored market analysis
Market reports
Customer studies, surveys
Biz Dev
and
Partner Marketing
Partner and technology evaluation
Cooperative partner marketing activity, including the development of joint product/customer collateral, training
Speaking Engagements
Webinar development and presentation
Conference, customer, partner, sales event presenting, moderating
Panel discussion facilitation
We are as comfortable sitting in a board room with key executives presenting and discussing strategy as we are editing or writing website copy. What drives every strategic or tactical endeavor is a passion for excellent and a laser focus on outcomes. We bring over 25 years of experience in all facets of advertising and marketing to tailored engagements.
Our services include business and marketing plan and strategy development, research, analysis, competitive, positioning, messaging, advertising, analyst and public relations – from a high-level needs analysis down to tangible deliverables, (we create content).
Our background includes an in-depth knowledge of contact center technologies, CRM, CTI, speech, voice processing, unified communications and, more recently, conversational AI based on deep learning.
We are passionate about helping enterprise software and services organizations market and sell solutions that improve the customer experience. See what clients, partners, co-workers have to say.
