Inbound Marketing

Primary/Secondary Market Research

Market Segmentation Analysis

Competitive Analysis

Customer/Product Requirements

Product Differentiation – Defining Your Unique Value Proposition

Outbound Marketing

Public, Media and Analysts Relations Strategy Development /Implementation

Collateral/presentations/sales tool development

Customer Interviewing/Surveying

Conference/Trade Show Participation

Strategic Marketing

Market position assessment

Marketing strategy development

Marketing plan development, review

High-level positioning, messaging

Product Marketing

Market requirement analysis

Product positioning, messaging

New product features definition

Product launch planning, execution

Sales Readiness

Competitive analysis

Web content, product briefs, white papers, technical and business sales presentations

Customer interviews, case studies

Market Research

Tailored market analysis

Market reports

Customer studies, surveys

Biz Dev
and Partner Marketing

Partner and technology evaluation

Cooperative partner marketing activity, including the development of joint product/customer collateral, training

Speaking Engagements

Webinar development and presentation

Conference, customer, partner, sales event presenting,  moderating

Panel discussion facilitation

We are as comfortable sitting in a board room with key executives presenting and discussing strategy as we are editing or writing website copy. What drives every strategic or tactical endeavor is a passion for excellent and a laser focus on outcomes. We bring over 25 years of experience in all facets of advertising and marketing to tailored engagements.

Our services include business and marketing plan and strategy development, research, analysis, competitive, positioning, messaging, advertising, analyst and public relations – from a high-level needs analysis down to tangible deliverables, (we create content).

Our background includes an in-depth knowledge of contact center technologies, CRM, CTI, speech, voice processing, unified communications and, more recently, conversational AI based on deep learning.

We are passionate about helping enterprise software and services organizations market and sell solutions that improve the customer experience. See what clients, partners, co-workers have to say.